© 2010 - 2011 YOUR NAME
4 x 3 Minute Wonders Produced by Tiger Lily Films for Channel 4 in 2007.
A series of short films celebrating the centenary of the bra.
Commissioned by Channel 4 as part of their '3 Minute Wonders' strand.
Film 1: It's an oft-quoted fact that 80% of women are wearing the wrong size bra. Sadie 'the bra lady' Ayton has fitted over 50,000 women in her 37-year career – transforming their lives as well as their busts.
Film 2: A few home truths from womenabout their relationship with their bra.
Film 3: Did women really burn their bras? Two feminists re-visit the toe-curling Wonderbra adverts of the 1970s to explore why the bra became the 'bête noire' of the women's movement.
Film 4: For 3 minutes the bra's supporting role in history takes centre stage in this whistle-stop tour through 100 years of the bra.
'Today's Highlights' in The Daily Telegraph who described it as a 'wry romp through the knicker drawer of brassiere history'.
Click on photos to play 4 different films in this series.